Distra Get started

Everyone's inbox is full. Their mailbox isn't.

We research your prospects, then send something physical designed just for them.

Get started See examples

Cold messages are dead.

AI turned every inbox into a wall of sameness. The leader you're trying to reach has seen a thousand cold emails written by Claude. They've seen nothing like this.

"Hi , I noticed you're the at and wanted to reach out about how we can help you scale your outbound..."
Written by AI · Sent to 10,000
"Quick question: are you currently looking for ways to boost pipeline this quarter? Worth a 15-min chat?"
Written by AI · Sent to 8,000
"Following up on my last note, I know you're busy so I'll keep this short. Do you have 10 minutes this week?"
Written by AI · Sent to 5,000
"Just circling back one more time in case this got buried. Happy to send over a quick case study if helpful."
Written by AI · Sent to 3,000
vs
Custom physical send example

A name goes in. A custom object comes out.

Every send starts with public data: LinkedIn, podcasts, news, talks. We build something that could only have been made for that exact person.

The prospect
Ned Phillips
Ned Phillips
Founder & CEO, Bambu
Singapore · Fintech
  • Scaled Bambu to 18 global enterprise clients
    Robo-advisory SaaS for wealth managers
  • Runs "The Sales Movement" community
    Podcast host, published author
  • Sold manure as his first job
    Built his sales skills from the ground up
What lands on his desk
Custom robo-advisor figure for Ned Phillips
A real "robo advisor".
"This is how sales should be done."
The prospect
Aidan Gleghorn
Aidan Gleghorn
San Francisco Bay Area
  • Took 3rd at Y Combinator's first GTM hackathon
    Hauled a 3D printer across the city, worked solo for 24 hours
  • Hasn't had a haircut in 2 months
    Publicly begged LinkedIn for a barber recommendation, called himself "Barry Gibb"
  • Drinks a juice he openly says is "disgusting"
    Just to feel healthy and fit in with the rest of SF
  • Has a favorite comfort food he won't stop eating
    "Probably too much sodium but I don't really care"
What lands on his desk
Custom haircut-themed gift for Aidan Gleghorn
This is for trying to get a haircut in SF.
"Ok, this is awesome. I'll be wearing this for the rest of my life."
Send something like this to your list

Start to finish, here's what happens.

You send a list. We do the rest. You approve before anything is made or paid for.

01
Get started

We scope your list and budget live. If it's not a fit, we tell you before you spend anything.

02
Upload your leads

Track every send and its delivery status in one dashboard. Connects to HubSpot and Clay.

03
Approve the concept, then pay

We present the custom concept for each send. Approve it and pay in your dashboard. No invoices.

04
We produce, ship, and notify you

Tracked to an office address, never a home. You're notified the moment it lands.

Things you're probably wondering.

Does this work on everyone?
It doesn't. It works best on senior leaders, founders, and investors where one reply generates meaningful revenue. If your list isn't a fit, we tell you before you pay anything.
What does it cost?
Pricing depends on list size and how much research each send needs. We run your exact numbers on the call, not a generic case study. For most clients, one reply pays for the whole batch several times over.
How much of my time does this take?
You send a list. We research, design, and produce every piece. You approve before anything is made. That's the whole ask.
Is this creepy? Are you going to show up at someone's house?
We only send to office addresses, never homes. That's a hard rule. Everything we research is public. No scraping private data, no social engineering.
How do you figure out what to make?
LinkedIn, podcasts, Twitter, public talks, news coverage, company announcements. Nothing invented. Everything sourced. The goal is that when it arrives, they immediately know someone paid real attention.
What if they don't reply?
It happens. Our reply rates are well above industry averages, but nothing works every time. We'll tell you honestly what to expect for your specific list before you commit.

Bring us your hardest to reach list.

15 minutes. We'll tell you exactly what we'd send, what it would cost, and whether it's worth it.

Get started