You've sent slop.
You've received slop.
Everyone has.

Slop = average. We build the opposite: hyper-personalized, physically manufactured outreach that doesn't get deleted, ignored, or mistaken for a template.

The old way

Hi ,

I wanted to reach out because I noticed is doing great work in ...

[ IMAGE: greyed-out generic cold email / templated LinkedIn DM ]

A Distra send

Made specifically for one person. Manufactured, not curated. Sitting on their desk right now.

[ IMAGE: real photo of a Distra send, full color ]

It's like putting a billboard in someone's office.

Getting noticed is effort, not pressing a button. A cold email disappears in a scroll. This doesn't. More friction, on our end, means better results on theirs.

1,000

Emails Sent → 2 Replies

Distra Send → 1 Reply

We didn't pitch this. We printed it.

When Vihaar (CEO of Orange Slice) told me about the first-ever GTM Engineer Hackathon at YC, I knew another B2B GTM SaaS vibe-coded in 10 minutes wasn't going to cut it.

So the morning of, I bought a printer at Target and carried it by hand, solo, from FiDi to Dogpatch. My wrists still remember it.

I got to YC early, set it up, and said nothing. All day, people asked what the printer was for. I let them wonder.

Then it started running. Pulling real LinkedIn profiles and printing personalized posters on the spot. Suddenly everyone in the room wanted one.

I stayed up the entire day and night building on it, slept on the floor of YC, and kept going.

I made the finals. In the final pitch, I printed a poster for the judges and took third place.

Distra was born standing at a printer, not sitting behind a deck.

Aidan

[ PHOTO 1: hauling the printer / setting up early at YC ]

[ PHOTO 2: the crowd/printer moment, people holding posters ]

[ PHOTO 3: the live final pitch on stage, printing for the judges ]